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Inspired by a lifestyle that celebrates the ocean, Water is Everything is a commitment to fight the crises facing our seas such as plastic pollution, coral whitening and ocean acidification. The health of our planet is dependent on thriving aquatic ecosystems, and actions we take today will preserve our seas now and for future generations.


  • creating awareness of critical issues through our stores, website and social media
  • donating the proceeds from special items to organizations dedicated to solving these issues, including working with The 5 Gyres Institute on plastic pollution
  • doing beach clean-ups nationwide
  • examining the sustainability of our business practices, including waste reduction and recycling programs

Water Is Everything